Best Black Friday Electric Toothbrush Deals 2025! Save big on Oral-B iO & Philips Sonicare. Find the lowest prices on smart toothbrushes, water flossers, and replacement heads with up to 60% off. Upgrade your oral health for less!
Best selling electric toothbrushes:
Today’s waterpik water flossers deals:
Black Friday is one of the best times of the year to purchase a new electric toothbrush, as deals on these products are typically among the deepest and most consistent across major retailers.
Here is a breakdown of what you can generally expect from Black Friday Electric Toothbrush Deals:
🛍️ What to Expect on Black Friday for Electric Toothbrushes
The Black Friday sales cycle usually sees significant discounts from the two industry giants, Oral-B and Philips Sonicare, covering their entire product line from entry-level to high-end smart brushes.
1. Flagship/High-End Models (The Deepest Cuts)
This is where the most impressive discounts are found. Brands use their premium models to draw customers in:
- Oral-B iO Series (7, 8, 9, 10): These advanced electric toothbrush models, which typically retail for $200 to $350+, are frequently marked down by 40% to 60%. Past deals have seen these brushes drop to prices like $100 to $150.
- Philips Sonicare DiamondClean & Prestige Series: Similar to Oral-B’s flagship line, these high-end sonic models often see massive price cuts, sometimes exceeding 50% off their original list price.
2. Mid-Range Models (The Best Value)
For a great toothbrush with essential features like a pressure sensor and multiple modes, the mid-range deals offer the best combination of quality and affordability.
- Oral-B Pro Series (3, 5000, 6000): These solid, reliable brushes are often reduced to their lowest prices of the year, frequently dropping below $50 or $60.
- Philips Sonicare ProtectiveClean Series (4100, 5100, 6100): Expect deals that push these brushes into the $40 to $70 range, making them an incredible value purchase.
3. Essential & Budget Models
Even the most basic models with a built-in timer (like the Oral-B Vitality or Sonicare 3100 Series) often see slight discounts or are included in multi-buy offers, perfect if you are aiming for a toothbrush under $30.
4. Brush Head Deals
An often-overlooked but crucial saving is on replacement brush heads.
- Look for retailers offering bulk packs (8-pack or 10-pack) with discounts of 25% to 50%. Since brush heads are a recurring cost, stocking up on Black Friday can save you money throughout the entire year.
🎯 Tips for Finding the Best Deals
- Look Past the RRP: Be aware that retailers often inflate the “List Price” (RRP) to make the discount percentage look larger. Focus on the actual final price and compare it to the price the brush sells for on a regular week.
- Check Accessories: Deals often include valuable extras, like travel cases, an extra brush head, or even a free tube of toothpaste. This can significantly increase the overall value.
- Target Retailers: The biggest deals are typically found at major online retailers like Amazon, Walmart, Best Buy, and Target, as well as health and beauty stores like Boots or Superdrug (in the UK).
- Consider Bundles: Look for “His and Hers” or “Family Pack” dual-handle bundles. These usually offer a better per-unit price than buying two separate toothbrushes.
Top Early Electric Toothbrush Deals Available Now
If you’re looking to upgrade your electric toothbrush, now is an excellent time to buy, as many major retailers have already launched pre-Black Friday sales, offering discounts that often rival the savings found on the actual holiday.
The current deals focus heavily on the premium, feature-rich models from the top two brands: Oral-B and Philips Sonicare.
1. High-End Flagship Savings (Oral-B iO Series)
The most impressive discounts are found on the Oral-B iO Series, which represents Oral-B’s smartest technology. These models normally retail for over £250, but are currently seeing massive price drops:
- Oral-B iO6 Electric Toothbrush: This model is currently discounted by over 60% at major retailers like Amazon and the Oral-B store. For around £120, you get a toothbrush with a visual Pressure Sensor, an interactive display, and five cleaning modes. This is arguably the best balance of features and savings available right now.
- Oral-B iO5 Electric Toothbrush: This is a slightly simpler smart brush that includes the essential Pressure Sensor and app connectivity. It is widely available for around £95.00, representing a huge discount from its original retail price of over £250.
2. Best Value in the Mid-Range (Philips Sonicare)
For those who prefer Philips Sonicare’s sonic technology, strong savings are available on their best-selling lines:
- Philips Sonicare DiamondClean 9000: This premium whitening and cleaning model is often seeing reductions of over £100, bringing it down to the £165–£175 range. This is an excellent deal if you want their top-tier handle with sophisticated cleaning modes.
- Philips Sonicare ProtectiveClean 5300: This is the ideal mid-range choice, highly rated for performance and usually available for around £80. It includes the crucial Pressure Sensor
Major Savings on Electric Toothbrushes on Previous Black Fridays
- Get 50% off Oral-B Genius X Limited, Electric Toothbrush with Artificial Intelligence, 1 Replacement Brush Head, 1 Travel Case, Midnight Black
- Get 40% off Oral-B iO Series 4 Electric Toothbrush with (1) Brush Head, Rechargeable, Icy Blue
- Get 40% off Oral-B iO Series 3 Limited Electric Toothbrush with (2) Brush Heads, Rechargeable, Black
- Get 40% off Oral-B Pro 5000 Smartseries Power Rechargeable Electric Toothbrush with Bluetooth Connectivity, White Edition
- Get 32% off Oral-B iO Series 7 Electric Toothbrush with 1 Replacement Brush Head, Black Onyx, 3 Count (Pack of 1)
- Get 32% off Oral-B iO Series 7 Electric Toothbrush with 1 Replacement Brush Head, White Alabaster
- Get 30% off Oral-B 7500 Electric Toothbrush with Replacement Brush Heads and Travel Case, White
- Get 24% off Oral-B iO Series 9 Electric Toothbrush with 3 Replacement Brush Heads, White Alabaster
- Get 24% off Oral-B iO Series 9 Electric Toothbrush with 3 Replacement Brush Heads, Onyx
- Get 38% off Oral-B Pro Smart Limited Power Rechargeable Electric ToothbrushOral-B iO Series 7 Electric Toothbrush with 1 Replacement Brush Head, Onyx, 3 Count (Pack of 1) with (2) Brush Heads and Travel Case, White
- Get 50% off Oral-B Pro 1000 CrossAction Electric Toothbrush, Green
- Get 50% off Oral-B Pro 1000 CrossAction Electric Toothbrush, Pink
- Get 43% off Oral-B Pro 1000 CrossAction Electric Toothbrush, Black
- Get 38% off Oral-B Pro 1000 CrossAction Electric Toothbrush, white
- Get 40% off Oral-B Pro 1000 Power Rechargeable Electric Toothbrush Powered by Braun ,1 count , White (Packaging may vary)
- Get $20 off Oral-B iO Series 5 Limited Electric Toothbrush with (3) Brush Head, Rechargeable,
- Get 40% off Oral-B iO Series 3 Limited Electric Toothbrush with (2) Brush Heads, Rechargeable,
Oral-B
Oral-B electric toothbrushes consistently see some of the steepest discounts during Black Friday.
- High-End iO Series: The premium models, such as the Oral-B iO Series 8 or 9, which often have RRPs well over $300 and sometimes $400, have been reduced by 50% to over 65%. This often brings the price down into the 130 to 180 range, making it the best time to purchase their most advanced brushes.
- Example: An Oral-B iO8 was seen discounted from 450to 149.99 in one past sale.
- Mid-Range Pro Series: The more budget-friendly but still highly effective models, like the Oral-B Pro 3, typically fall into the 35 to 65 price range, offering discounts of up to 65% off their non-sale price.
- Duo Packs: Deals on twin packs (two brushes) are a great value, often dropping the price significantly per unit. For example, an Oral-B iO3 Duo Pack was spotted for around 110, a huge saving off the combined original RRP.
Philips Sonicare
Philips Sonicare’s popular models are also heavily featured in Black Friday promotions.
- Premium DiamondClean Series: The flagship Philips Sonicare DiamondClean 9000 or similar high-end models, which retail for over $\text{£300}$, are frequently reduced by 50% to over 60%. Past deals have brought these down to approximately 110 to 160.
- ProtectiveClean Series: The solid mid-range models, such as the ProtectiveClean, are often reduced to a price point of 40 to 60.
💸 A Note on Discounts
While retailers advertise discounts based on the Recommended Retail Price (RRP) which can be misleading, Black Friday is undeniably one of the few times of the year where these top-tier electric toothbrushes genuinely hit their lowest prices. The most consistent advice is that if you want a premium, feature-rich electric toothbrush, Black Friday typically offers the best opportunity to buy it at a fraction of its usual cost.
Black Friday vs Cyber Monday Electric Toothbrush
For electric toothbrushes, the traditional difference between Black Friday and Cyber Monday has essentially disappeared. The entire period, often called “Black Week” or “Cyber Week,” is now one large, continuous sale.
Here is a breakdown of what to expect for electric toothbrush deals during the Black Friday (BF) to Cyber Monday (CM) weekend:
🪥 Black Friday vs. Cyber Monday: The Reality for Electric Toothbrushes
1. Black Friday (The Start of the Best Deals)
- Best Time to Buy: For electric toothbrushes, the deepest discounts often start on Black Friday or even in the days leading up to it.
- Why it’s Crucial: This is when retailers like Amazon and Boots roll out their maximum percentage off promotions on the premium models, especially the Oral-B iO Series and Philips Sonicare DiamondClean.
- The Risk of Waiting: The most popular models, particularly the best-selling colours or bundled packs (like duo packs), have a risk of selling out quickly. If you see a flagship toothbrush at a price you’re happy with on Black Friday, it’s generally best to buy it.
2. Cyber Monday (The End of the Sales)
- What it Offers: Cyber Monday (the following Monday) is typically the last chance to grab the major weekend deals. The discounts themselves are often the same price as Black Friday.
- The Difference: Traditionally, Cyber Monday was for online tech deals, but toothbrushes are sold digitally by all retailers now. You might see a different model or colour slightly cheaper, or a new bundle introduced, but the main deals will likely be a continuation of the Black Friday offers.
- The Risk of Waiting: If the item you wanted sold out over the weekend, it will likely not be restocked for Cyber Monday.
🎯 Pro-Tip: Focus on the Price, Not the Day
Instead of worrying about which day is better, focus on confirming the discount is a genuine low price for that specific model:
- Check Price History: Use a price-tracking tool (like a browser extension or website) to check the price history for the model you want. This lets you see if the “Black Friday deal” price of 150 for a Philips Sonicare DiamondClean is genuinely lower than its price during the rest of the year.
- Watch for Bundle Differences: Sometimes the price for the brush itself is the same, but the Cyber Monday bundle might include an extra travel case or one less brush head than the Black Friday version. Look closely at the accessories.
- Prioritize Premium Models: The highest percentage savings (50% to 70% off RRP) are nearly always applied to the expensive, flagship models (like the Oral-B iO or Sonicare 9000 series). This is the best time to upgrade to the top tier.
Cyber Monday Electric Toothbrush
Here is a deeper look at what Cyber Monday means for electric toothbrush shopping:
💻 Cyber Monday’s Role in Electric Toothbrush Deals
Cyber Monday (the Monday after Black Friday) serves three primary functions in the electric toothbrush sale cycle:
1. The “Last Chance” Sale
- The Main Deals are the Same: For major flagship models like the Oral-B iO Series or Philips Sonicare 9000/Prestige, the maximum discount achieved over Black Friday usually continues through Cyber Monday. The retailers simply keep the deep cut price active for the final 24 hours of the “Cyber Weekend” event.
- Urgency for the Buyer: Its main purpose is to create a sense of final urgency. If you’ve been contemplating a purchase since Friday, Cyber Monday is the deadline before the price reverts to its non-holiday rate.
2. The Focus on Online-Specific Bundles and Accessories
- Brush Heads and Water Flossers: Since Cyber Monday is a purely online event, it is often the best time to find deals on accessories and complementary oral care items.1 Look for:
- Bulk Brush Head Packs: The cost of replacement heads adds up, and Cyber Monday frequently features the deepest discounts on 6 or 8-packs of heads.
- Water Flossers/Waterpiks: These are technically “tech gadgets,” so they often see their biggest price drops on Cyber Monday, sometimes bundled with a premium toothbrush.
- Unique Online Bundles: The manufacturer or online retailer (like Amazon) may offer online-exclusive bundles on Cyber Monday that weren’t available in physical stores on Black Friday.3 These might be duo-packs (two handles for couples/families) or a single brush with an excessive amount of replacement heads.
3. The Discount on the Middle- and Lower-Tier Models
- Clearing Inventory: While Black Friday often spotlights the top-of-the-line models, Cyber Monday can sometimes bring out the absolute lowest prices on the mid-range and older models (e.g., Oral-B Pro series, Sonicare ProtectiveClean series).
- The Benefit: If you just want a reliable electric toothbrush and don’t need all the “smart” features like AI tracking or an app, waiting for Cyber Monday can sometimes net you a slightly better deal on these lower-cost, but still highly effective, brushes.
💡 Key Takeaways for Cyber Monday Shopping
| Strategy for Cyber Monday | Why it Matters |
| Stock Risk: High – If a popular item sold out on Friday/Saturday, it is likely gone for good. | Prioritize the item on Black Friday if it is a must-have model. |
| Pricing: Generally the same as Black Friday for the hero products. | Don’t hold off until Monday hoping for a lower price on a key item. |
| Bundles: High Chance of unique online bundles, especially with replacement heads or water flossers. | Check the official Oral-B and Philips Sonicare websites, in addition to major retailers. |
| Mid-Tier Deals: Better discounts on older or mid-range models (e.g., iO Series 3/4). | If your budget is tighter, Cyber Monday is great for a reliable upgrade without all the bells and whistles. |
The ultimate advice remains: If you see a genuine all-time low price for the electric toothbrush model you want on Black Friday, buy it. If you are looking to stock up on accessories or want a solid, mid-tier model, checking again on Cyber Monday is worthwhile.
In summary: The deepest discounts launch on Black Friday and continue through Cyber Monday. Shop early to ensure stock, but the final price will be comparable across the whole weekend.
Last update on 2025-11-05 / Affiliate links / Images from Amazon Product Advertising API